AICreativityLLM
Make Language Dangerous Again
How to reanimate creativity by reintroducing drama and friction into the research process.
Jan 2025Okay Thinking
Ideas, methods, and provocations from the Okay Human team
MethodologyPsychology
Walking the line in "deprivation": A case for bizarre provocations of loss
Many of us are terrified of loss — loss of those we love most, loss of health or youth or ability.
Dec 2024ResearchHuman Insight
Humanity is More Than Metrics
Be it big, social, survey, syndicated, meta or even synthetic data — you can't segment the soul.
Nov 2024MethodologyCulture
The Animation of Empathy
In a state of play and animation, we truly empathize. Here's what that looks like in practice.
Oct 2024DigitalConversation
Truth in Private Messaging
We meet humans in the places they're already living fully — chatting, reading, reacting, and emoting.
Sep 2024CreativityEthnography
Creative Ethnography, Explained
Why embedding researchers in the creative process unlocks insight that surveys simply cannot reach.
Aug 2024